> For the complete documentation index, see [llms.txt](https://resource.consumr.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://resource.consumr.ai/consumr.ai-case-studies/case-study-library/tech-doubled-net-new-site-visitors-for-a-large-laptop-manufacturer-in-a-competitive-market.md).

# Tech: Doubled Net New site visitors for a large laptop manufacturer in a competitive market

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Digital platforms are opaque. A large Fortune100 consumer electronics giant had troves of 1st party data without any consumer understanding. Through intelligent sub-segmentation layered with consumr.ai’s intelligence suite, they achieved record breaking results in its busiest sales period.
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<figure><img src="/files/jGn8kEYN48ZofF4epeev" alt="" width="563"><figcaption></figcaption></figure>

### THE STORY

Discovering new-age Gamers

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For a consumer electronics manufacturer, the most busy and competitive market period in the year is Cyber 5—Black Friday and Cyber Monday

This large player wanted to conquer new audiences and expand their remit beyond solely targeting category keywords.
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<figure><img src="/files/F5M7UbztfF4UfFCLz16q" alt=""><figcaption></figcaption></figure>
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<details>

<summary>The Goal: <strong>Engage New Consumers</strong> (Expand to see)</summary>

Being a category leader in a highly competitive period with hundreds of millions in ad spend over years made this brand’s audience saturate, resulting in limited category growth through media targeting. The goal was to discover new cohorts beyond brand category.

</details>

<table data-card-size="large" data-view="cards"><thead><tr><th></th><th data-hidden data-card-cover data-type="image">Cover image</th></tr></thead><tbody><tr><td>More site visitors delivered through new audience discovery in Paid Social</td><td><a href="/files/W2Spc3I7OXhXEhYlQJGl">/files/W2Spc3I7OXhXEhYlQJGl</a></td></tr><tr><td>Effectiveness in reaching out to new consumers</td><td><a href="/files/SQI2mmEKOi4PZLy9uyH0">/files/SQI2mmEKOi4PZLy9uyH0</a></td></tr></tbody></table>

***

### THE SOLUTION

#### Client Challenges Faced:

* Audience saturation on digital advertising
* Lack of actionable insights for Decisions
* Limited scope for strategy with no consumer signals

#### Platform Challenges:

* Provides aggregated performance data
* Doesn’t explain why campaigns work or how consumers shift
* Doesn’t tell you who comprises an audience set

#### How consumr.ai helps:

* Artificial Intelligence used to unpack gaming purchasers' signals and analyze them against a pool of 2 million consumer signals to recommend an ideal consumer set to go after
* Decodes what behavioural traits your first-party data contains
* Recommends an ideal plan and execution strategy, forming a link from insights to activation
* Recommends shifts in consumer signals to alter communication strategies in real time

### NEW COHORTS SECURED

<table data-view="cards"><thead><tr><th></th><th data-hidden data-card-cover data-type="image">Cover image</th></tr></thead><tbody><tr><td>DIY</td><td><a href="https://images.unsplash.com/photo-1540103711724-ebf833bde8d1?crop=entropy&#x26;cs=srgb&#x26;fm=jpg&#x26;ixid=M3wxOTcwMjR8MHwxfHNlYXJjaHwxMHx8RElZfGVufDB8fHx8MTc2MjIyNjM2M3ww&#x26;ixlib=rb-4.1.0&#x26;q=85">https://images.unsplash.com/photo-1540103711724-ebf833bde8d1?crop=entropy&#x26;cs=srgb&#x26;fm=jpg&#x26;ixid=M3wxOTcwMjR8MHwxfHNlYXJjaHwxMHx8RElZfGVufDB8fHx8MTc2MjIyNjM2M3ww&#x26;ixlib=rb-4.1.0&#x26;q=85</a></td></tr><tr><td>Walt Disney</td><td><a href="https://images.unsplash.com/photo-1605443790760-18c6121939d3?crop=entropy&#x26;cs=srgb&#x26;fm=jpg&#x26;ixid=M3wxOTcwMjR8MHwxfHNlYXJjaHwzfHxEaXNuZXl8ZW58MHx8fHwxNzYyMjI2NDAyfDA&#x26;ixlib=rb-4.1.0&#x26;q=85">https://images.unsplash.com/photo-1605443790760-18c6121939d3?crop=entropy&#x26;cs=srgb&#x26;fm=jpg&#x26;ixid=M3wxOTcwMjR8MHwxfHNlYXJjaHwzfHxEaXNuZXl8ZW58MHx8fHwxNzYyMjI2NDAyfDA&#x26;ixlib=rb-4.1.0&#x26;q=85</a></td></tr><tr><td>NFL</td><td><a href="https://images.unsplash.com/photo-1566577739112-5180d4bf9390?crop=entropy&#x26;cs=srgb&#x26;fm=jpg&#x26;ixid=M3wxOTcwMjR8MHwxfHNlYXJjaHwxfHxORkx8ZW58MHx8fHwxNzYyMjI2NDIzfDA&#x26;ixlib=rb-4.1.0&#x26;q=85">https://images.unsplash.com/photo-1566577739112-5180d4bf9390?crop=entropy&#x26;cs=srgb&#x26;fm=jpg&#x26;ixid=M3wxOTcwMjR8MHwxfHNlYXJjaHwxfHxORkx8ZW58MHx8fHwxNzYyMjI2NDIzfDA&#x26;ixlib=rb-4.1.0&#x26;q=85</a></td></tr><tr><td>Football</td><td><a href="https://images.unsplash.com/photo-1537882111161-c3379a777c8b?crop=entropy&#x26;cs=srgb&#x26;fm=jpg&#x26;ixid=M3wxOTcwMjR8MHwxfHNlYXJjaHw1fHxBbWVyaWNhbiUyMEZvb3RiYWxsfGVufDB8fHx8MTc2MjIyNjQ2Mnww&#x26;ixlib=rb-4.1.0&#x26;q=85">https://images.unsplash.com/photo-1537882111161-c3379a777c8b?crop=entropy&#x26;cs=srgb&#x26;fm=jpg&#x26;ixid=M3wxOTcwMjR8MHwxfHNlYXJjaHw1fHxBbWVyaWNhbiUyMEZvb3RiYWxsfGVufDB8fHx8MTc2MjIyNjQ2Mnww&#x26;ixlib=rb-4.1.0&#x26;q=85</a></td></tr></tbody></table>

### THE RESULT

**The consumer electronics giant’s campaign revealed:**

* **Female consumers** driving a majority of purchases—unlike a gaming audience
* **2x** more site visitors during cyber 5
* **52%** efficiency in driving visits
* **22%** ROAS improvement
* Discovery of non-intuitive cohorts at scale
* Top-performing audience interests discovered via consumr.ai—not a typical set for a consumer electronics player

### PRODUCTS USED

<table data-card-size="large" data-view="cards"><thead><tr><th></th><th data-hidden data-card-cover data-type="image">Cover image</th></tr></thead><tbody><tr><td>Behavioral reports thats built based from the intelligence of over 2 million consumer signals analysed to unearth what truly comprises your consumer’s behaviours for media strategy and activation as a layer of intelligence over walled gardens.</td><td><a href="/files/tlrmeUoMQStaqrwFQjAK">/files/tlrmeUoMQStaqrwFQjAK</a></td></tr><tr><td>To promote the business to an engaged audience.</td><td><a href="/files/FQoaSeTnxxldKmNwOjQw">/files/FQoaSeTnxxldKmNwOjQw</a></td></tr></tbody></table>