💻Tech: Doubled Net New site visitors for a large laptop manufacturer in a competitive market

What is common between DIY, Walt Disney & College Football?

Digital platforms are opaque. A large Fortune100 consumer electronics giant had troves of 1st party data without any consumer understanding. Through intelligent sub-segmentation layered with consumr.ai’s intelligence suite, they achieved record breaking results in its busiest sales period.

THE STORY

Discovering new-age Gamers

For a consumer electronics manufacturer, the most busy and competitive market period in the year is Cyber 5—Black Friday and Cyber Monday

This large player wanted to conquer new audiences and expand their remit beyond solely targeting category keywords.

The Goal: Engage New Consumers (Expand to see)

Being a category leader in a highly competitive period with hundreds of millions in ad spend over years made this brand’s audience saturate, resulting in limited category growth through media targeting. The goal was to discover new cohorts beyond brand category.

More site visitors delivered through new audience discovery in Paid Social

Effectiveness in reaching out to new consumers

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THE SOLUTION

Client Challenges Faced:

• Audience saturation on digital advertising

• Lack of actionable insights for Decisions

• Limited scope for strategy with no consumer signals

Platform Challenges:

• Provides aggregated performance data

• Doesn’t explain why campaigns work or how consumers shift

• Doesn’t tell you who comprises an audience set

How consumr.ai helps:

• Artificial Intelligence used to unpack gaming purchasers' signals and analyze them against a pool of 2 million consumer signals to recommend an ideal consumer set to go after

• Decodes what behavioural traits your first-party data contains

• Recommends an ideal plan and execution strategy, forming a link from insights to activation

• Recommends shifts in consumer signals to alter communication strategies in real time

NEW COHORTS SECURED

DIY

Walt Disney

NFL

Football

THE RESULT

The consumer electronics giant’s campaign revealed:

• Female consumers driving a majority of purchases—unlike a gaming audience

• 2x more site visitors during cyber 5

• 52% efficiency in driving visits

• 22% ROAS improvement

• Discovery of non-intuitive cohorts at scale

• Top-performing audience interests discovered via consumr.ai—not a typical set for a consumer electronics player

PRODUCTS USED

Behavioral reports thats built based from the intelligence of over 2 million consumer signals analysed to unearth what truly comprises your consumer’s behaviours for media strategy and activation as a layer of intelligence over walled gardens.

To promote the business to an engaged audience.