🙆‍♂️Insurance: Quadrupled net new non-intuitive audiences to target in Paid Social

Boosting new consumer acquisition through transparent behavioral insights.

A financial services Fortune 100 client quadrupled its inbound leads after adopting consumr.ai’s unique technology of unpacking its most valuable consumers and discovering their behaviours to reach out to them effectively on meta.

THE STORY

Driving Financial Autonomy For All

Founded over a century ago, this company has grown to become one of the leading providers of life insurance and retirement solutions in the USA. As a symbol of trust and resilience, this institution has weathered economic storms and societal changes, continually adapting to meet the evolving needs of its customers.

The Goal: Driving Financial Autonomy For All (Expand to see)

Growing challenges of being in a highly cluttered market and category, gaining consumer leads at scale is a systemic challenge in the financial services space. Lack of audience insights and which audiences resonate with brand messaging has become a huge challenge for marketers, as these insights do not come from native platforms.

More leads delivered through new audience discovery in Paid Social

Effectiveness in reaching out to new consumers

---

THE SOLUTION

Discover Non-Intuitive Cohorts

Client Challenges Faced

• Audience saturation on digital advertising

• Lack of actionable insights for Decisions

Platform Challenges

• Provides aggregated performance data

• Doesn’t explain why campaigns work or how consumers shift

How consumr.ai helps:

• Artificial intelligence is used to analyse over 2 million consumer signals to recommend an ideal consumer set to go after

• Decodes what behavioural traits your first-party data contains

• Recommends an ideal plan and execution strategy, forming a link from insights to activation

• Recommends shifts in consumer signals to alter communication strategies in real time

New Cohorts secured

Shirts

Dance

Film Making

Dessert

THE RESULT

This insurance giant’s campaign revealed:

• Discovery of non intuitive cohorts at scale

• Top performing audience interests discovered via consumr.ai – not a typical set for a financial services player

PRODUCTS USED

consumr.ai

Behavioral reports build themselves over the intelligence of over 2 million consumer signals analyzed to unearth what truly comprises your consumer’s behaviors for media strategy and activation as a layer of intelligence over walled gardens.

Meta

To promote the business to an engaged audience.