> For the complete documentation index, see [llms.txt](https://resource.consumr.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://resource.consumr.ai/consumr.ai-case-studies/case-study-library/insurance-quadrupled-net-new-non-intuitive-audiences-to-target-in-paid-social.md).

# Insurance: Quadrupled net new non-intuitive audiences to target in Paid Social

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A financial services Fortune 100 client quadrupled its inbound leads after adopting consumr.ai’s unique technology of unpacking its most valuable consumers and discovering their behaviours to reach out to them effectively on meta.
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<figure><img src="/files/9nM38YqmOITiBwJrK3U2" alt="" width="563"><figcaption></figcaption></figure>

### THE STORY

*Driving Financial Autonomy For All*

Founded over a century ago, this company has grown to become one of the leading providers of life insurance and retirement solutions in the USA. As a symbol of trust and resilience, this institution has weathered economic storms and societal changes, continually adapting to meet the evolving needs of its customers.

<details>

<summary>The Goal: Driving Financial Autonomy For All (Expand to see)</summary>

Growing challenges of being in a highly cluttered market and category, gaining consumer leads at scale is a systemic challenge in the financial services space. Lack of audience insights and which audiences resonate with brand messaging has become a huge challenge for marketers, as these insights do not come from native platforms.

</details>

<table data-card-size="large" data-view="cards"><thead><tr><th></th><th data-hidden data-card-cover data-type="image">Cover image</th></tr></thead><tbody><tr><td>More leads delivered through new audience
<br>discovery in Paid Social</td><td><a href="/files/gJXv5cv2ZCAeDxwPQ6yL">/files/gJXv5cv2ZCAeDxwPQ6yL</a></td></tr><tr><td>Effectiveness in reaching out to new consumers</td><td><a href="/files/Gx18pDV8kLeAxT0flLIl">/files/Gx18pDV8kLeAxT0flLIl</a></td></tr></tbody></table>

***

### THE SOLUTION

**Discover Non-Intuitive Cohorts**

<figure><img src="/files/PAPNQ3aOY6Fuz1kZvZaa" alt="" width="563"><figcaption></figcaption></figure>

### Client Challenges Faced

* Audience saturation on digital advertising
* Lack of actionable insights for Decisions

### Platform Challenges

* Provides aggregated performance data
* Doesn’t explain why campaigns work or how consumers shift

### How consumr.ai helps:

* Artificial intelligence is used to analyse over 2 million consumer signals to recommend an ideal consumer set to go after
* Decodes what behavioural traits your first-party data contains
* Recommends an ideal plan and execution strategy, forming a link from insights to activation
* Recommends shifts in consumer signals to alter communication strategies in real time

### New Cohorts secured

<table data-view="cards"><thead><tr><th></th><th data-hidden data-card-cover data-type="image">Cover image</th></tr></thead><tbody><tr><td><strong>Shirts</strong></td><td><a href="/files/Pqpx8DkeMgKG7iFElZO1">/files/Pqpx8DkeMgKG7iFElZO1</a></td></tr><tr><td><strong>Dance</strong></td><td><a href="/files/dVapmaVNnr3vSkSu3k0y">/files/dVapmaVNnr3vSkSu3k0y</a></td></tr><tr><td><strong>Film Making</strong></td><td><a href="/files/STgTaGTQRfifJIVzu3bd">/files/STgTaGTQRfifJIVzu3bd</a></td></tr><tr><td><strong>Dessert</strong></td><td><a href="/files/IYqVdY99GacF2wMD7lpv">/files/IYqVdY99GacF2wMD7lpv</a></td></tr></tbody></table>

### THE RESULT

This insurance giant’s campaign revealed:

* &#x20;Discovery of non intuitive cohorts at scale
* Top performing audience interests discovered via consumr.ai – not a typical set for a financial services player

### PRODUCTS USED

<table data-card-size="large" data-view="cards"><thead><tr><th></th><th></th><th data-hidden data-card-cover data-type="image">Cover image</th></tr></thead><tbody><tr><td>consumr.ai</td><td>Behavioral reports build themselves over the intelligence of over 2 million consumer signals analyzed to unearth what truly comprises your consumer’s behaviors for media strategy and activation as a layer of intelligence over walled gardens.</td><td><a href="/files/tlrmeUoMQStaqrwFQjAK">/files/tlrmeUoMQStaqrwFQjAK</a></td></tr><tr><td>Meta</td><td>To promote the business to an engaged audience.</td><td><a href="/files/FQoaSeTnxxldKmNwOjQw">/files/FQoaSeTnxxldKmNwOjQw</a></td></tr></tbody></table>