🛒Retail: A luxury women's wear brand finds higher RoAS on Meta through enhanced consumer intelligence

Learn how wine preferences can help increase revenue

To expand in UK & European markets using the audiences of US market with high ROAS

THE STORY

Learning how wine preferences, such as white wine over red wine, as interests in their behavioral patterns and content consumption across Meta can increase revenue by 38% and increase ROAS by 14% using the consumr.ai platform with consumer intelligence to unpack the behavioral patterns of profitable customers on Meta.

The Goal (Expand to see)

A designer luxury apparel brand for women was facing a challenge in developing a strategy to find high-value customers in the UK and European markets, understand the consumer better, including their behavioral patterns with non-intuitive interests, using Meta targeting, and achieve scale with high ROAS on Meta through cross-country audience learning.

Higher Return on AdSpends (RoAS)

Increase in revenue from ad campaigns

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THE SOLUTION

Client Challenges Faced

• Lack of actionable insights for decisions in an expansion market.

• Limited scope for strategy for a niche luxury consuming audience with non-intuitive interests.

• Efficiency needs to be maintained within budget limitations.

Platform Challenges:

• Solving the targeting black box on Meta.

• Identifying profitable similar audiences in a new market.

How consumr.ai helped:

• Gain insights into demographics, interests, and behaviors through consumer intelligence, and use audience expansion to identify similar customer twins in the European market.

• Decode behavioral patterns using first-party data.

• Recommend an ideal plan and execution strategy by linking insights to direct activation on the platform.

• Learn various parameters such as performance, frequency, and budget consumption to suggest optimal budget distribution.

• Optimize audience targeting by continuously updating the platform’s intelligence with behavioral traits.

NEW COHORTS SECURED

White Wine

Sustainable Fashion

Wine Bar

Pilates

THE RESULT

Using the Consumr.ai platform, Matching the Meta interest to the behavioral patterns of their high value customers

• Achieved a 10% increase in purchase volume with 38% higher revenue.

• Reduced the CPA by 16% compared to the original targeting strategy.

• Optimized non-intuitive interest level performance in-flight.

• Understood audience interests and beliefs in ethical consumerism and sustainable fashion, providing a persona of the ideal customer.

• Increased the performance of remarketing campaigns by prospecting to the right audience set.

PRODUCTS USED

Behavioral reports thats built based from the intelligence of over 2 million consumer signals analysed to unearth what truly comprises your consumer’s behaviours for media strategy and activation as a layer of intelligence over walled gardens.

To promote the business to an engaged audience.