> For the complete documentation index, see [llms.txt](https://resource.consumr.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://resource.consumr.ai/consumr.ai-case-studies/case-study-library/retail-a-luxury-womens-wear-brand-finds-higher-roas-on-meta-through-enhanced-consumer-intelligence.md).

# Retail: A luxury women's wear brand finds higher RoAS on Meta through enhanced consumer intelligence

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To expand in UK & European markets using the audiences of US market with high ROAS
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<figure><img src="/files/KmKHpuCbGeXu1wGM0x0r" alt="" width="563"><figcaption></figcaption></figure>

### THE STORY

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Learning how wine preferences, such as white wine over red wine, as interests in their behavioral patterns and content consumption across Meta can increase revenue by 38% and increase ROAS by 14% using the consumr.ai platform with consumer intelligence to unpack the behavioral patterns of profitable customers on Meta.
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<figure><img src="/files/9BoW697hWnnuHZB7pF6A" alt=""><figcaption></figcaption></figure>
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<details>

<summary>The Goal (Expand to see)</summary>

A designer luxury apparel brand for women was facing a challenge in developing a strategy to find high-value customers in the UK and European markets, understand the consumer better, including their behavioral patterns with non-intuitive interests, using Meta targeting, and achieve scale with high ROAS on Meta through cross-country audience learning.

</details>

<table data-card-size="large" data-view="cards"><thead><tr><th></th><th data-hidden data-card-cover data-type="image">Cover image</th></tr></thead><tbody><tr><td>Higher Return on AdSpends (RoAS)</td><td><a href="/files/aE1brmza5Bprzc3nintT">/files/aE1brmza5Bprzc3nintT</a></td></tr><tr><td>Increase in revenue from ad campaigns</td><td><a href="/files/s6ZV06DYvMlhsrn50xgP">/files/s6ZV06DYvMlhsrn50xgP</a></td></tr></tbody></table>

***

### THE SOLUTION

#### **Client Challenges Faced**

* Lack of actionable insights for decisions in an expansion market.
* Limited scope for strategy for a niche luxury consuming audience with non-intuitive interests.
* Efficiency needs to be maintained within budget limitations.

#### &#x20;**Platform Challenges:**

* Solving the targeting black box on Meta.
* Identifying profitable similar audiences in a new market.

#### **How consumr.ai helped:**

* Gain insights into demographics, interests, and behaviors through consumer intelligence, and use audience expansion to identify similar customer twins in the European market.
* Decode behavioral patterns using first-party data.
* Recommend an ideal plan and execution strategy by linking insights to direct activation on the platform.
* Learn various parameters such as performance, frequency, and budget consumption to suggest optimal budget distribution.
* Optimize audience targeting by continuously updating the platform’s intelligence with behavioral traits.

### NEW COHORTS SECURED

<table data-view="cards"><thead><tr><th></th><th data-hidden data-card-cover data-type="image">Cover image</th></tr></thead><tbody><tr><td>White Wine</td><td><a href="https://images.unsplash.com/photo-1585553616435-2dc0a54e271d?crop=entropy&#x26;cs=srgb&#x26;fm=jpg&#x26;ixid=M3wxOTcwMjR8MHwxfHNlYXJjaHwzfHxXaGl0ZSUyMFdpbmV8ZW58MHx8fHwxNzYyMjIxMTU4fDA&#x26;ixlib=rb-4.1.0&#x26;q=85">https://images.unsplash.com/photo-1585553616435-2dc0a54e271d?crop=entropy&#x26;cs=srgb&#x26;fm=jpg&#x26;ixid=M3wxOTcwMjR8MHwxfHNlYXJjaHwzfHxXaGl0ZSUyMFdpbmV8ZW58MHx8fHwxNzYyMjIxMTU4fDA&#x26;ixlib=rb-4.1.0&#x26;q=85</a></td></tr><tr><td>Sustainable Fashion</td><td><a href="https://images.unsplash.com/photo-1558769132-cb1aea458c5e?crop=entropy&#x26;cs=srgb&#x26;fm=jpg&#x26;ixid=M3wxOTcwMjR8MHwxfHNlYXJjaHw2fHxTdXN0YWluYWJsZSUyMGZhc2hpb258ZW58MHx8fHwxNzYyMjIxMTkyfDA&#x26;ixlib=rb-4.1.0&#x26;q=85">https://images.unsplash.com/photo-1558769132-cb1aea458c5e?crop=entropy&#x26;cs=srgb&#x26;fm=jpg&#x26;ixid=M3wxOTcwMjR8MHwxfHNlYXJjaHw2fHxTdXN0YWluYWJsZSUyMGZhc2hpb258ZW58MHx8fHwxNzYyMjIxMTkyfDA&#x26;ixlib=rb-4.1.0&#x26;q=85</a></td></tr><tr><td>Wine Bar</td><td><a href="https://images.unsplash.com/photo-1597290282695-edc43d0e7129?crop=entropy&#x26;cs=srgb&#x26;fm=jpg&#x26;ixid=M3wxOTcwMjR8MHwxfHNlYXJjaHwyfHxXaW5lJTIwQmFyfGVufDB8fHx8MTc2MjIyMTIxOHww&#x26;ixlib=rb-4.1.0&#x26;q=85">https://images.unsplash.com/photo-1597290282695-edc43d0e7129?crop=entropy&#x26;cs=srgb&#x26;fm=jpg&#x26;ixid=M3wxOTcwMjR8MHwxfHNlYXJjaHwyfHxXaW5lJTIwQmFyfGVufDB8fHx8MTc2MjIyMTIxOHww&#x26;ixlib=rb-4.1.0&#x26;q=85</a></td></tr><tr><td>Pilates</td><td><a href="https://images.unsplash.com/photo-1683056255281-e52a141924f0?crop=entropy&#x26;cs=srgb&#x26;fm=jpg&#x26;ixid=M3wxOTcwMjR8MHwxfHNlYXJjaHw0fHxQaWxhdGVzfGVufDB8fHx8MTc2MjIyMTI0NHww&#x26;ixlib=rb-4.1.0&#x26;q=85">https://images.unsplash.com/photo-1683056255281-e52a141924f0?crop=entropy&#x26;cs=srgb&#x26;fm=jpg&#x26;ixid=M3wxOTcwMjR8MHwxfHNlYXJjaHw0fHxQaWxhdGVzfGVufDB8fHx8MTc2MjIyMTI0NHww&#x26;ixlib=rb-4.1.0&#x26;q=85</a></td></tr></tbody></table>

### THE RESULT

Using the Consumr.ai platform, Matching the Meta interest to the behavioral patterns of their high value customers

* Achieved a 10% increase in purchase volume with 38% higher revenue.
* Reduced the CPA by 16% compared to the original targeting strategy.
* Optimized non-intuitive interest level performance in-flight.
* Understood audience interests and beliefs in ethical consumerism and sustainable fashion, providing a persona of the ideal customer.
* Increased the performance of remarketing campaigns by prospecting to the right audience set.

### PRODUCTS USED

<table data-card-size="large" data-view="cards"><thead><tr><th></th><th data-hidden data-card-cover data-type="image">Cover image</th></tr></thead><tbody><tr><td>Behavioral reports thats built based from the intelligence of over 2 million consumer signals analysed to unearth what truly comprises your consumer’s behaviours for media strategy and activation as a layer of intelligence over walled gardens.</td><td><a href="/files/tlrmeUoMQStaqrwFQjAK">/files/tlrmeUoMQStaqrwFQjAK</a></td></tr><tr><td>To promote the business to an engaged audience.</td><td><a href="/files/FQoaSeTnxxldKmNwOjQw">/files/FQoaSeTnxxldKmNwOjQw</a></td></tr></tbody></table>