> For the complete documentation index, see [llms.txt](https://resource.consumr.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://resource.consumr.ai/consumr.ai-case-studies/case-study-library/retail-converted-customer-insights-in-to-immediate-revenue.md).

# Retail: Converted customer insights in to immediate revenue

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With a niche audience in the U.S. market, an outdoor lifestyle apparel company that stands for comfort and freedom is challenged to find innovative ways to engage their target audience
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<figure><img src="/files/LyBxFTjjmD95fRbyP7tm" alt="" width="563"><figcaption></figcaption></figure>

### THE STORY

*Adapting to Change*

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consumr.ai identified the similarities and differences between loyal and low value customers. This allowed the platform to generate precise Meta interest targeting, ultimately lowering customer acquisition costs and achieving higher ROAS.
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<figure><img src="/files/l49Z599VHFLTlEnRM2o7" alt=""><figcaption></figcaption></figure>
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<details>

<summary>The Goal (Expand to see)</summary>

A prominent retailer in the outdoor apparel category in the U.S. market aimed to find their target audience and understand their audience insights using innovative techniques. They sought to be more efficient in non-intuitive targeting on Meta, focusing on long-term growth with high ROAS and lower customer acquisition costs.

</details>

<table data-card-size="large" data-view="cards"><thead><tr><th></th><th data-hidden data-card-cover data-type="image">Cover image</th></tr></thead><tbody><tr><td>Higher Return on AdSpends (RoAS)</td><td><a href="/files/8gjltYLBMctvegtMscab">/files/8gjltYLBMctvegtMscab</a></td></tr><tr><td>Lower Cost per Acquisition</td><td><a href="/files/9nMxvVY31dbF34Gxjtxc">/files/9nMxvVY31dbF34Gxjtxc</a></td></tr></tbody></table>

***

### THE SOLUTION

#### **Client Challenges Faced:**

* &#x20;To learn about their audience beyond the outdoor related interest
* Understanding the contrast between the engaged and loyal audiences
* Maintain efficiency while scaling with changes in budget

#### &#x20;**Platform Challenges:**

* Doesn’t explain why campaigns work.
* Unable to learn which traits of their lookalike audience are highly effective or have a broad reach

#### **How consumr.ai helped:**

* The consumer intelligence helped identify non-intuitive interest targets, such as interior design.
* The platform enabled a deep dive into insights about their valued audience, creating personas for better understanding and content creation on other platforms.
* Maintained cost per acquisition efficiency while achieving higher ROAS through in-flight optimization.

### NEW COHORTS SECURED

<table data-view="cards"><thead><tr><th></th><th data-hidden data-card-cover data-type="image">Cover image</th></tr></thead><tbody><tr><td>Yoga</td><td><a href="https://images.unsplash.com/photo-1544367567-0f2fcb009e0b?crop=entropy&#x26;cs=srgb&#x26;fm=jpg&#x26;ixid=M3wxOTcwMjR8MHwxfHNlYXJjaHwxfHxZb2dhfGVufDB8fHx8MTc2MjIyMDU2N3ww&#x26;ixlib=rb-4.1.0&#x26;q=85">https://images.unsplash.com/photo-1544367567-0f2fcb009e0b?crop=entropy&#x26;cs=srgb&#x26;fm=jpg&#x26;ixid=M3wxOTcwMjR8MHwxfHNlYXJjaHwxfHxZb2dhfGVufDB8fHx8MTc2MjIyMDU2N3ww&#x26;ixlib=rb-4.1.0&#x26;q=85</a></td></tr><tr><td>Slippers</td><td><a href="https://images.unsplash.com/photo-1543420629-5350879dd4cd?crop=entropy&#x26;cs=srgb&#x26;fm=jpg&#x26;ixid=M3wxOTcwMjR8MHwxfHNlYXJjaHwyfHxzbGlwcGVyc3xlbnwwfHx8fDE3NjIyMjA1OTl8MA&#x26;ixlib=rb-4.1.0&#x26;q=85">https://images.unsplash.com/photo-1543420629-5350879dd4cd?crop=entropy&#x26;cs=srgb&#x26;fm=jpg&#x26;ixid=M3wxOTcwMjR8MHwxfHNlYXJjaHwyfHxzbGlwcGVyc3xlbnwwfHx8fDE3NjIyMjA1OTl8MA&#x26;ixlib=rb-4.1.0&#x26;q=85</a></td></tr><tr><td>Art/History</td><td><a href="https://images.unsplash.com/photo-1569759276108-31b8e7e43e7b?crop=entropy&#x26;cs=srgb&#x26;fm=jpg&#x26;ixid=M3wxOTcwMjR8MHwxfHNlYXJjaHw4fHxBcnQlMjBIaXN0b3J5fGVufDB8fHx8MTc2MjIyMDYzMHww&#x26;ixlib=rb-4.1.0&#x26;q=85">https://images.unsplash.com/photo-1569759276108-31b8e7e43e7b?crop=entropy&#x26;cs=srgb&#x26;fm=jpg&#x26;ixid=M3wxOTcwMjR8MHwxfHNlYXJjaHw4fHxBcnQlMjBIaXN0b3J5fGVufDB8fHx8MTc2MjIyMDYzMHww&#x26;ixlib=rb-4.1.0&#x26;q=85</a></td></tr><tr><td>Interior Design</td><td><a href="https://images.unsplash.com/photo-1564078516393-cf04bd966897?crop=entropy&#x26;cs=srgb&#x26;fm=jpg&#x26;ixid=M3wxOTcwMjR8MHwxfHNlYXJjaHw2fHxpbnRlcmlvciUyMGRlc2lnbnxlbnwwfHx8fDE3NjIyMjA2ODF8MA&#x26;ixlib=rb-4.1.0&#x26;q=85">https://images.unsplash.com/photo-1564078516393-cf04bd966897?crop=entropy&#x26;cs=srgb&#x26;fm=jpg&#x26;ixid=M3wxOTcwMjR8MHwxfHNlYXJjaHw2fHxpbnRlcmlvciUyMGRlc2lnbnxlbnwwfHx8fDE3NjIyMjA2ODF8MA&#x26;ixlib=rb-4.1.0&#x26;q=85</a></td></tr></tbody></table>

### THE RESULT

Using the Consumr.ai platform, the apparel brand could dive deep into the behavioral patterns of their high-value customers and match them with intelligent interest targeting on Meta..

* 8% increase in volume of purchase
* 18% lower customer acquisition cost than legacy prospecting tactics.
* This approach allowed the brand to understand and optimize interest-level performance in-flight

### PRODUCTS USED

<table data-card-size="large" data-view="cards"><thead><tr><th></th><th data-hidden data-card-cover data-type="image">Cover image</th></tr></thead><tbody><tr><td>Behavioral reports thats built based from the intelligence of over 2 million consumer signals analysed to unearth what truly comprises your consumer’s behaviours for media strategy and activation as a layer of intelligence over walled gardens.</td><td><a href="/files/tlrmeUoMQStaqrwFQjAK">/files/tlrmeUoMQStaqrwFQjAK</a></td></tr><tr><td>To promote the business to an engaged audience.</td><td><a href="/files/FQoaSeTnxxldKmNwOjQw">/files/FQoaSeTnxxldKmNwOjQw</a></td></tr></tbody></table>