November 2025
Launch of Quantitative Research (Surveys)
consumr.ai launches Quantitative Research through "Surveys" powered by real and verifiable consumer data
Date: November 23rd, 2025
We are excited to announce an important expansion to our Quantitative Research capabilities. After the U.S. launch earlier this month—powered by ACS demographic universes—we are now extending quant surveys to 21 additional countries. This update marks a major acceleration of our multi-market research engine and strengthens consumr.ai’s position as the world’s first platform that unifies Focus Groups, Group Meetings, and Surveys using real and verifiable consumer data.
With this expansion, our research pillar now has true global breadth: qual, quant, and signals working together in a single workflow, across markets that matter to our customers.
What’s New in This Update (Phase 1.5: Global Quant Expansion)
🌍 Newly Supported Quant Countries
Quantitative surveys are now available for the following markets:
UAE, Australia, Belgium, Canada, Switzerland, France, United Kingdom, Germany, Indonesia, India, Italy, Japan, South Korea, Mexico, Netherlands, Philippines, Singapore, Saudi Arabia, Spain, Thailand, Vietnam
This brings our total country coverage to 22 markets (including the U.S.).
🧭 Universe & Weighting Logic
United States Uses ACS (American Community Survey) demographic universes—the gold standard for age, gender, and income projections.
21 International Markets Universes are constructed using:
Total Meta audience distributions (age × gender) for each market
Reliable macro-economic income data from sources such as the World Bank or equivalent national data repositories
Additional parameter-level normalizations depending on availability and data quality
This ensures our respondents (mini-twins) are always projected onto real, verifiable market populations, not synthetic or estimated blends.
Why This Matters
With this update, consumr.ai now offers a uniquely integrated research system:
1) Qualitative Depth (AI Twins)
Focus Groups, Group Meetings, Interviews, Brainstorms — allowing teams to explore why consumers think and behave the way they do.
2) Quantitative Scale (Surveys)
Quick Polls, Custom Short Surveys, Brand Health Snapshots — giving teams statistically valid answers built on respondent universes, weighting, and MoE/Deff/n_eff guardrails.
3) Digital Study
This is where you will be able to combine real performance data with consumer insights. Search, performance, and analytics integrations that show what consumers actually do in the real world.
With multi-country quant now activated, these three pillars come together more powerfully than ever. A user can explore the why, validate it with how many, and confirm it with what really happens — all inside one flow, with real consumer grounding across markets. This section with also carry the already available, "Answer Engine Influence Study"
This is the foundation for globally scalable research that doesn’t rely on synthetic shortcuts or black-box modeling.
Scope of This Release
Available Now (U.S. + 21 Markets):
Quick Poll (1–3 Questions)
Custom Short Survey (7–10 Questions)
What’s Next
In Progress (not a part of this release) - Coming early 2026
In Quant Research
Standard Survey: Rigorous templates for brand tracking, segmentation or media consumption habits.
Concept Testing that includes:
Creative Testing: Evaluate ads, packaging, and landing pages with appeal, clarity and intent
Product Testing: Testing product concepts with appeal, uniqueness and purchase likelihood
Message Prioritization: Testing multiple propositions with ranking and believability scores
In Qual Research
Creative and Content that will add:
Content Optimization: To improve website copy, emails or long form with marked up feedback
For more information:
or write to: [email protected]
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