March 2026

Our Quantitative Research becomes even more powerful

The wait is finally over and our highly anticipated Concept Testing suite is officially going live this month.

While our last release delved more into consumr.ai's core research offerings (you can read about them here Dec'25 Release, Nov'25 Release), this month we’re unveiling a trio of powerful new testing tools designed to help you optimize your outreach content, validate your ideas faster, iterate to perfection, and hit the market with confidence.

Release Table

Release (Feature)	Status	Date of Release
Creative Testing	Live	Mar 2026
Product Testing	Live	Mar 2026
Message Prioritization	Live	Mar 2026

Here’s What’s New

Available Now Globally. The Concept Testing Suite consists of:

• Creative Testing: Evaluate ads, packaging, and landing pages with appeal, clarity and intent

• Product Testing: Testing product concepts with appeal, uniqueness and purchase likelihood

• Message Prioritization: Testing multiple propositions with ranking and believability scores

Quant Research: Concept Testing

The Problem

Launching creative products, or messaging into the real world is expensive. Producing ads, running campaigns, building prototypes, and testing value propositions all require time, budget, and cross-team coordination. Yet most teams still make these decisions with limited data because traditional research is slow, and hard to scale. By the time you learn what actually resonates, you’ve already spent the money.

The Solution

The Concept Testing tools use respondents modeled from our pre-defined AI Twin segments to run large-scale quant surveys instantly. You get structured, statistically significant scores across creative, product, and messaging concepts before it is even launched in the market.

The Impact

You dramatically reduce risk and cost. Instead of spending millions on producing and promoting concepts that may not land, you can validate them upfront within a fraction of the projected investment. Teams move faster, waste less, and the returns are astronomical.

Creative Testing

Creative testing is designed to let you validate your ad copy and ad images.

• Start by choosing your target segment

• Apply distribution filters if you need to narrow down your audience, and

• Simply upload your creative materials

• Set up your own survey questions or use recommended templates designed for appeal, clarity and intent scoring

Once launched, the report populates instantly as your AI respondents react at scale. If you want a fast readout, the in-report chat can summarize results, highlight patterns, and surface insights directly from the data.

Product Testing

Pressure-test your early product ideas using quantitative signals from AI twins, before you build them.

The process is similar,

• Select your target segment

• Define concepts you want to evaluate or have the tool recommend them based on your segment profile

• Choose the metrics that matter: appeal, uniqueness, and purchase likelihood.

The survey results are generated in under 20 minutes and the in-report chat can break down the results into key-insights that helps your prioritize what’s worth developing.

Message Prioritization

You no longer have to struggle with picking out the most ideal value propositions for your target audience.

• Simply select your segment

• Upload your list of messages on the tool

• Pick the metrics you care about, be it ranking, or believability or both, and watch them battle it out amongst themselves

Watch the candidates battle it out! The report reveals exactly which ideas resonate with your audience, what they find compelling, credible, and motivating, so you can lead with your strongest narrative.

For more information:

● Visit: https://consumr.ai/consumer-research/quantitative-research/

● or write to: [e-mail]