> For the complete documentation index, see [llms.txt](https://resource.consumr.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://resource.consumr.ai/release-notes/release-notes-library/april-2026/standard-survey-the-brand-track-quant-research-now-with-analytics.md). # Standard Survey – The Brand Track Quant Research now with analytics Release date: 23rd April 2026 Brand tracking has always been one of those things everyone knows they should do, but very few actually enjoy reading. Why? Because most reports make you work too hard. You look at one chart. Then another. Then another. Somewhere between Awareness and Intent, you’ve already lost the thread. But the truth is, Brand Track Surveys are incredibly important. They are the backbone of good Market Research. They tell you where you stand, how you compare, and whether your marketing is actually moving the needle. In a platform like consumr.ai, where Quantitative Research meets real consumer intelligence, Brand Track becomes your ongoing reality check. So, we asked a simple question. What if the report told you the answer upfront? ## That is exactly what we have changed.
Earlier, Brand Track Surveys showed distributions. You would see column charts for each question, projected to the population. This is standard Quant Research. It is accurate, but it also means you are left to interpret everything yourself. Now, instead of only showing you responses, we show you what they mean.
You will now see a clear view of which brands are Leaders, which are Followers, and which are Challengers. No guesswork. No stitching together five charts to get to one conclusion. We have also extended this view across the Brand Health Funnel. From Awareness to Familiarity to Consideration to Preference to Intent to Endorsement, you can now see how each brand performs at every stage. It is like watching the entire journey instead of flipping through individual snapshots. And then comes the part most teams usually debate internally. Perception. Instead of long discussions like “I think we are seen as premium” or “customers trust us,” you now get a visual breakdown across Customer Support, Innovation, Premium Feel, Trust, and Value for Money. This is where Qualitative Research thinking meets structured Quant Surveys, giving you something you can actually act on. ## The reason behind this change is simple. Looking at one question at a time is slow. It creates doubt. Two people can look at the same data and walk away with different conclusions. The new view removes that friction. It helps you get to an answer faster. And more importantly, it helps your entire team land on the same answer. ## So when should you use a Brand Track Survey? Anytime you want a clear pulse on your brand. · If you are launching a campaign, this tells you where you started. · If you are mid-campaign, it tells you what is shifting. · If you are planning ahead, it tells you where the gaps are. It works best as a regular tracker, because brands do not change overnight, but trends do. And the best part is speed. What traditionally takes weeks in Consumer Research can now done in minutes on consumr.ai. You still get the rigor of Quantitative Research, but without the wait, without the complexity, and without the endless back and forth. ## Schedule Report to study trends Feel free to schedule brand track reports for the future. In the next 3 months you will start seeing brand track reports for your brand, overtime to see how much your brand and your competitors have gained or lost in the market. ## How to create Brand Track Report? {% embed url="" %}