Why Copilots Aren’t Enough—AI Twins Offer Deeper Consumer Understanding
November 7, 2024
Forbes Business Council featured an expert perspective on why today’s AI copilots fall short when it comes to true consumer understanding—and why AI Twins, like those built by consumr.ai, represent the next leap forward. The article explains that copilots can automate tasks, but they can’t mirror real consumer behavior, motivations, or evolving intent. AI Twins, by contrast, are built on authentic behavioral signals and dynamic memories, enabling brands to ask deeper questions and receive context-rich answers grounded in real market shifts. The piece positions AI Twins as an essential evolution for businesses seeking precision, reliability, and real-time customer intelligence.
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