From Family Sitar Business to a SaaS Venture — Vivek Bhargava’s Journey
August 23, 2021

This feature traces the remarkable career path of Vivek Bhargava—from growing up in a family that crafted sitars to becoming a respected leader in India’s digital and SaaS ecosystem. The article highlights how his curiosity, resilience, and appetite for continuous learning shaped his evolution from early entrepreneurial experiments to key leadership roles, including his current chapter at ProfitWheel. Bhargava’s story reflects the mindset that fuels modern SaaS founders: blending traditional values with a sharp understanding of technology, innovation, and the future of consumer intelligence.
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